In 1987,
HBO launched a short-lived channel, Festival. Festival
featured classic movies and recent hit movies, along with specials and
documentaries from HBO.
Distinctively, Festival's programmers aimed to provide family-friendly fare; R-rated
movies were edited for broadcast and only high-quality series,
specials and movies were shown. Also, the pricing for subscribing to the
channel was cheaper than HBO and Cinema. Only a few cable systems carried
Festival and the channel shut down in late 1988. In 1988, HBO's user base expanded
greatly on account of the Writers
Guild of America going on
strike; HBO had new programming while standard
television channels could only broadcast reruns. In 1989, HBO compared programming against pay-television network Showtime, with
the slogan "Nobody brings it Home Like HBO", using the Tina Turner single The Best.
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