Sterling
Manhattan Cable lost money because the company had only a small subscriber-base
of 20,000 customers in Manhattan. Dolan's media partner, Time-Life, Inc.,
gained 80-percent control of Sterling and decided to pull the plug on the
Sterling Manhattan operation. Time-Life dropped the "Sterling" name
and the company became "Manhattan Cable Television" under Time-Life
control in March 1973. Gerald
Levin replaced Donal as HBO's President and Chief Executive
Officer.
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