Dolan presented his "The Green Channel" idea to
Time-Life management, and though satellite distribution seemed only a
distant possibility at the time, he persuaded Time Life to back him. Later, on
8 November 1972, "The Green Channel" became "Home Box Office
(HBO)".
HBO began using a network of microwave relay towers to distribute
its programming. The first program and film broadcast on HBO, Sometimes a Great Notion (1971),
starred Paul Newman and Henry Fonda and was transmitted to
325 customers at a CATV system in Wilkes-Barre, Pennsylvania (Wilkes-Barre's
downtown Public Square features a plaque commemorating this event). HBO
broadcast its first sports-event immediately afterwards: an NHL hockey
game from Madison Square Garden featuring the New York Rangers and
the Vancouver Canucks.
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